Preface: after five years of ups and downs, this to many people CMMB throwing a sad tears of products in China before the third CMMB terminal conference and make many people rekindle hope. CMMB from freezing point has risen, no longer rely entirely mobile TD, interior wall outside and blossom, or even apple are also involved......

  "From March 2009, moving in with wide spread in formally signed a cooperation agreement, mobile phone TV business, jointly held to March 2011, by this year, formal business at the end of April, TD ten CMMB currently accumulative total 6.901 million sets of shipment, ship this year 4.452 million." When China mobile terminal institute senior expert HouQing rich in last Thursday's "the third eye colour CMMB terminal BBS" on what this data, hard work CMMB nearly five years of many industry insiders had to gives a sheepish grin, swallow a few more sad tears.

 

 Although the China mobile executives still full of confidence to say, by the plan TD + CMMB terminal reached 10 million units, "to 10 million pieces, means that the new market, new opportunities." At the meeting, he hit the airway, "we of the industrialization of the new goal is from 10 million to 50 million." However, for TD CMMB the two travels with the combination of how exactly can bear fruit,People no longer too much depend on. Instead, the meeting is widely spread between industry and industry together, is the experience of the card will be CMMB, real handy technology promotion and TD to many applications unrelated, the car put before after outfit, tablet computer, smart phones (at present mainly for apple) Dongle, overseas markets, etc., and the interior wall CMMB are fully blossom, among them, CMMB in Africa the vast market prospect and overseas lit up many people enthusiasm.

 

Wide spread in building common platform, big push new business

  This year a big CMMB terminal BBS crossroads is our to build common platform, open source. At present although CMMB terminal of the total shipments not much, such as wide spread in the department of general manager at the meeting MengFei terminal said: "the actual user for 11 million families in the nets." However, the type of CMMB terminal is a lot, this new business development for CMMB bring bigger challenge. "At present CMMB various business development and application of all is dozens of mobile phones and the different, each new business platform terminal launch all need and all kinds of platform integration, this is bringing great repeatability and complexity."Wide spread technology products in general manager ZhouGongJun points out, "so, we hope based on different terminal platform, make a set of open mode of integrated environment between terminals, general with the hardware applications between new software platform, in the middle of the underlying hardware shielding, meanwhile, the upper applied to provide uniform integrated interface (API), in order to realize the rapid integration CMMB new business with flexible combination."

 

  According to information, the establishment of the common platform can be greatly reduced CMMB new business adapter threshold, realize the dynamic loading CMMB business, support terminal manufacturers flexible dynamic, automatically load all the business. ZhouJunGong also said CMMB developer community will launch in August, provide free the source code, and the standardization of the SDK and design, the design of the user will be time to a minimum. Obviously, the common platform goal is to expand the CMMB mobile TV in addition to the traditional function of the other new media applications, yesterday to the conference the many new media top company, including optimal cool, sohu, PRC, shenzhen securities, people's video etc are to give their support.

  To cope with the new business, the realization of the whole business, the built-in antenna technology was used as a meeting point out, while the national technology, the company will become important beneficiaries.
 

  Wide spread to push this year in the common platform, and strive to reduce CMMB terminal new business development threshold
 

  CMMB built-in antenna is this year's new selling point

  "Before mobile TV is broadcasting the 3 G network television to sneer at the joke is watching a TV will pull out a antenna." A net friend in chang xu's micro bo said in comments way. Indeed, in the mobile phone into more and more under the trend of fashion, mobile phone mobile TV built-in antenna industry become an important task. This year, is widely spread and China mobile will be at the meeting in the technology of the commercial point out.
 

  "2011 built-in antenna can be commercial, we plan to have built-in antenna is 2011 terminal volume production mass." Mobile research institute in HouQing rich in the meeting said he already had four of support of the antenna TD + CMMB built-in mobile phone. According to Siano China WangWei manager, says its customers zte communications for two built-in antenna out of cell phone, that is U235 and U830. In addition, zte in the meeting also shows a 7 "screen built-in antenna CMMB tablet computer, will be listed in the near future, is China mobile custom products.
 

  "In fact, besides beautiful outside, the built-in antenna is the biggest needs to the business support." ZhouGongJun explain, for the whole business CMMB terminal ready to receive is in the ready state, has not to be felt, the characteristics of the passive acceptance, so the built-in antenna become must configuration.
 

  The new requirements to the built-in antenna manufacturer bring great opportunity, as the chart, including the national technology, the galaxy star and dipole, the company will be the beneficiaries. At present can scale mass production is unipolar son antenna + active matching network; Ceramic antenna + passive matching network; Ceramic antenna + active matching network technology is still in development.

  The national technical deputy general manager zhang bin at the meeting in the company's latest introduces the built-in antenna technology, he says, U band built-in antenna challenge or larger, "thanks to the national technology in the field of RFID for years of accumulation, the national technical built-in antenna already can do-80 dB- 90 dB, and bars antenna gaps." He said he also widely spread to put forward some requirements, such as wide spread in hope to provide for further CMMB more wide range of flat gain. Be worth what carry is, and other different antenna manufacturer, the national technology can provide from Tuner, to demodulation, decoding, again to the antenna of whole set of solutions. "Of course, according to customers' needs, we can provide integrated module, also can offer the module separation." Zhang bin said.
 

With the car before CMMB in October will focus on the market

  MengFei said that at present in the nets CMMB subscribers of 11 million households, and remove TD + CMMB users outside, the biggest application field is car CMMB....... "At present CMMB + GPS kinds of more than 300, pack pack before after market together. He said, "a special mention for is a former outfit market, currently progress very quickly."

  According to MengFei says, at the present time with models before for 35 money already, include audi, BMW and Mercedes, everything, including byd, chery and supporters GuoChanChe etc. "Among them, the former outfit the audi A8L CMMB vehicle in the Shanghai auto show exhibition is an important marker, opened the front door with a market." He said, "this year before October will have a large installed on the cars before CMMB listed."

  In the former outfit CMMB market to obtain a breakthrough at the same time, with the market is after CMMB good results. "Since 2010, all kinds of CMMB installed after more than 200 products, especially in the second half of 2010, the government since the GongWuChe CMMB demand is strong, now a pair hall class with configuration CMMB car of 40000 Taiwan, if including deputy place class car, has more than one hundred thousand with Taiwan." MengFei disclosed. Look, the future will be leading the bus CMMB with standard.

 

CMMB layout African markets, next year to more than 10 countries

  If front of the many about CMMB technology and application is still new wine in old bottles, for many injured heart lack of comfort effect of words, so CMMB in overseas markets is like ZhongTian breakthrough in a fire, a lot of people to rekindle the enthusiasm. Thus, the afternoon a CMMB to overseas markets on the table BBS and attracted numerous longing eyes.

 "This year we have in five small African countries such as Uganda, mozambique, cloth, customization, some terminal network plans to reach 100000 users to move the African market. Next year will promote some big countries cooperation, including operators is the most populous country Nigeria, Tanzania, for 120-1.5 million user next year.Cloth nets to more than 10 countries next year, will completely open market for all terminal manufacturer. "Sida era terminal division mobile multimedia products LiZongGang director at the conference's words were to all of many companies see CMMB a new hope. If really as he may open the African markets, the prospect is very attractive. Sida CMMB operators are ages as African layout mobile TV network, will China's standard push overseas, to countries in the running behind backing.
 

 "By and large African operators communication, we found that mobile TV in Africa is very popular. Why? For two reasons: one is the African television, 2 it is there less frequent blackouts." LiZongGang said, "we are now busy cloth nets, ten countries such as arrangement, after the completion of all market will open. We have local operators and discussed some appropriate business model."

  For CMMB to overseas markets, zte vice President XueBin also said it is likely the, and feasible. His analysis road, the U.S. Media-FLO basically the qualcomm is dead; European dvb-h also because of patent is in the process of death. While China's CMMB patent threshold low, and China's terminal industry chain mature, China products cheap and fine. These advantages are CMMB can be successful trend overseas important condition. "Not only is Africa, southeast Asia is possible." He explained, "the CMMB in Hong Kong and Thailand has landed, and with the domestic CMMB adopted the same set of the authentication system. So, in Hong Kong and Thailand CMMB will for the springboard to southeast Asia, Vietnam, Laos, etc. In the future development, but also to central and South America development."
 

  Listen to the sida era and zte's speech, Spice i2i China gm WuWenFei blood boiling, he said: "our company already is local famous brand, southeast Asia we each month to these countries shipment 2 KK of mobile phones, including more than 90% with standard of the simulation, the mobile TV. We understand that these areas of users habit 3-5 months in a new mobile phone, if CMMB in these areas, the mature commercial for us is enormous business opportunities to it."
 

  If sida African markets can operation success, chang xu also think will bring CMMB rebirth.

 

CMMB also find apples, Dongle very attract eyeball

  In unicom, telecommunications, move in to the apple when abhorrent to the olive branch, is widely spread of course will not forget the world's favorite. The meeting there are things that includes many of the apple, chang as users are immediately to have--and that is designed for the apple iphone and iPad matching CMMB Dongle.
 

  The wide spread in the meeting showed a has obtained the Dongle-from apple certification patriot company, as the chart. "Through the apple mobile phones or tablet PC GaoQingBing, be able to bring users entirely different experience." MengFei said. In addition to the patriots beyond, chang as there are still quite a few companies are about to do the Dongle. Siano China gm WangWei said two of its customers Dongle will soon launch, not poor than the patriots. In the exhibit, chang xu meet the CEO of technology companies producing the copa YanJun, its hand with a just developed the Dongle, are the demo will CMMB to ipod touch to watch on TV. And the patriots Dongle different is, his Dongle is through the wireless WiFi way and the apple product interconnection, not the 30 pin connector.